With so many companies competing for the attention of your audience, gone are the days when you could simply put some graphic or video content on a loop and call it a day.

Dynamic digital signage has been disrupting industry after industry, changing the way organizations use this channel and interact with their audience.

In this article, we'll discuss dynamic digital signage and cover the most effective ways to leverage it to take your organization to the next level.

Dynamic Digital Signage vs. Static Digital Signage

As technology continues to advance, so does digital signage. With companies learning how to integrate live data, AI, sensors, and other technologies with digital signage, at Wallboard we categorize all digital signage content into two key groups:

• Static digital signage is everything that you set up and leave running without the need to manually change. Digital posters, menu boards (that are merely images), and looped video content are some of the most common examples.
• Dynamic digital signage displays information that changes in response to a predetermined condition, with examples including proximity digital signage, dynamic menu board pricing, interactive kiosks, and lift-and-learn displays.

Dynamic digital signage, in short, reacts and interacts with the user and environment as opposed to just displaying content on a loop.

What Are the Benefits of Dynamic Digital Signage?

63% of people say that digital signage catches their attention and 80% of customers choose to enter stores after seeing it.

In a world full of distractions and a constant stream of marketing to our eyeballs, the benefits of dynamic digital signage are too substantial to ignore.

1. Interactivity and Engagement

Dynamic digital signage frequently moves, updates in real-time, and reacts to the audience, making it much more engaging than its static counterpart.

Promoting new products through interactive experiences, try-before-you-buy displays where customers see what clothes look like on them before buying, or menu prices that change based on edits in a spreadsheet are just a few examples.

2. Data-Driven Content

You can enhance your digital signage strategy by integrating data elements into your content. Pulling in live data from sources like Google Sheets, iCal, OneDrive, etc., makes tracking metrics at the office exciting and interactive. That data will update in real-time, so the team always gets the latest information to optimize their efforts.

Dynamic digital signage measures the audience's reaction to different content types—preschedule different content types and check their responses. Additionally, you're collecting data about your audience to see what works and what does not.

3. Flexibility and Easy Cloud Management

Changing the content on your signage is easy, quick, and be done from anywhere. Sold out of a particular product? Update the signage right away, or better yet, integrate it with your inventory management software to always provide the audience with fresh and accurate information. 

Being able to control the content of your digital signage network this way allows you to spend less time managing content while needing fewer people to maintain the network.

Besides the ease of updating the digital signage, you are also saving resources by not having to print new signage or worry about it deteriorating. With dynamic signage, the sky is the limit.

How Do Companies Use Dynamic Digital Signage?

The possibilities are seemingly endless when it comes to dynamic digital signage. Technology is constantly evolving, and new trends are emerging every day.

Dynamic digital signage is used in a myriad of ways, including:

Wayfinding

Hospitals, hotels, large office buildings, and malls have been using dynamic digital signage to implement interactive maps and help people find their way around.

Social Media Feeds

Integrating social media feeds into your digital signage is a great way to engage your audience and build social proof for your brand.

Social feeds update in real-time, allowing people to engage with your brand on the spot and see the result on the screen.

Lift and Learn Displays

When a customer touches a product, the display shows product details. They pick up two products and get a side-by-side comparison of the two.

Your customers engage and learn about your products in real-time with minimal effort, accelerating the buying process.

No matter what industry you're in, dynamic digital signage is beneficial for improving employee and customer experience.

Take Your Digital Signage to the Next Level with Wallboard

Although it may be challenging to figure out where to start with dynamic digital signage, companies cannot ignore the benefits of incorporating it into their day-to-day operations.

Wallboard provides end-to-end digital signage software solutions for organizations of all sizes across all industries to help them connect with their target audience on a deeper level.

Ready to learn more? Get in touch with our team today and schedule a free consultation.